Founder | Executive Direction

Lex Weinstein is a Cuban-Jewish American surfer, grassroots community organizer, storyteller and spiritual ecologist dedicated to the collective remembering of our intrinsic belonging as nature. Her documentations of surf culture through the lens of earth stewardship encourages honoring the indigenous roots of surfing, ecopsychology principles, and an ethos of radical collective joy in the face of global adversity.

In 2013, she completed her Permaculture Design Certification at Quail Springs and later accepted a friend’s invitation to homestead on the North Shore of Kaua’i to immerse in an environmental studies of her own invention: farming and surfing. From there, the concept of Sea + Soil Collective was born, and her passion for environmental justice became a pathway to grassroots reparations and healing of people and planet. In 2021 she founded the collective as an official 501c3 nonprofit and has hosted garden parties and land restoration projects with large groups on backyard tiny farms, coastal state parks, tribal lands, rehabilitation clinics and public schools throughout North County San Diego.

Lex is the face of Billabong Women’s first ever eco-friendly collection as a sustainability ambassador and consultant, has written articles for international surf publications such as The Surfers Journal, Wavelength Surf Magazine, Honey Magazine, and has creative directed numerous short films and branded photo campaigns. It is after 20 years of surfing around the world that the progression to ecotourism emerged as the natural next step for Lex and Sea + Soil, with a mission to transform the modern surf trip from extractive to impactful and leverage surfers’ cultural influence to shift the travel industry on a global scale.

Co-Founder | Director of Impact

Andrea is a Mexican–Cuban American community builder, impact strategist and ocean advocate who has spent her career bringing people together in service of land, water, and community. Her work lives at the intersection of environmental stewardship, cultural exchange, and partnership—helping connect global organizations, local leaders, and grassroots initiatives working to care for the places that sustain us.

The ocean has shaped Andrea’s life since childhood. Growing up between cultures also shaped how she understands place and belonging, and how easily the stories of coastlines and communities can be told by outsiders rather than the people who live there. That awareness became a compass for her work: creating pathways for collaboration that center local knowledge, stewardship, and long-term relationship with place.

Over the past decade, Andrea has helped lead environmental and social impact initiatives across the nonprofit world, mission-driven companies, and professional surfing—bringing together athletes, global organizations, and grassroots partners to support conservation and community-led initiatives in coastal regions around the world. Her work has earned recognition from organizations like the United Nations, the Anthem Awards, Green Sports Alliance, and Leaders in Sport.

Sea + Soil is a natural continuation of that path. As Co-Founder and Director of Impact, Andrea works to cultivate experiences and partnerships rooted in reciprocity, supporting community-led stewardship while helping people reconnect with the ocean, the land, and each other in more intentional ways.